OutreachCircle - CaseStudy Copy

The Challenge

How Do We Increase Voter Engagement?

To shape the future of OutreachCircle, we needed to first analyze the past performance of VoterCircle.

Understanding Our Users

OutreachCircle catered to campaign volunteers and supporters—but we found that many struggled with adoption and engagement due to:
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 ❌ Complex onboarding processes 
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❌ Low campaign retention rates 
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❌ Limited tools for friend-to-friend outreach

The Key Insight

Most voter outreach was happening between strangers. But research showed that friend-to-friend engagement had the biggest impact on turnout. We needed to rethink the platform to enable personalized, high-impact outreach while making it easier for campaigns to onboard and activate their supporters.

Research-Backed Strategy: Why Friend-to-Friend Outreach?

We conducted user interviews, surveys, and internal research, uncovering these turnout bumps from different outreach methods:

8.22

points turnout bump with social networking messages

13.5

points turnout bump with friend-to-friend emails and text

7.75

points turnout bump with general outreach (stranger-to-stranger)

Exploring the goals

Key Features Introduced

We redesigned the platform to include intuitive, high-impact features aimed at making engagement effortless, scalable, and measurable.

Supporter & Task Management Hub

A centralized system for campaigns to manage supporter actions effectively.

Long-Term Engagement Model

Easy-to-use, low-cost off-cycle pricing ensured supporters stayed engaged beyond election seasons.

One-Stop Volunteer Platform

Unified tools for donors, activists, and staff—making engagement frictionless.

Instant, Frictionless Onboarding

10-second onboarding—no app downloads required.

No Training Required

Reduced learning curves, making supporter engagement as simple as sending a text.

Showing tangible results

Supporters could wear merchandise, use lawn signs, give donations etc

From Concept to Reality

Designing for Scale: Creating a Robust Design System

To ensure consistency and scalability, we built a comprehensive design system in 2019—before it was a common industry practice. What We Built 🔹 500+ Components for seamless cross-platform UI consistency 🔹 Web app, mobile app, and website UI kits 🔹 Modular components for rapid iteration & agile sprints Challenges & Learnings Scaling design systems in a startup environment meant balancing speed & structure. Looking back, we’d optimize with more automation tools (e.g., Figma Variants, Tokens).

Continuous Improvement: Data-Driven Design Decisions

A/B Testing on Key Workflows

Optimized sign-up & engagement flows

Drop-Off Analysis

Improved task completion rates by reducing friction points

Behavioral Data

Personalized supporter journeys based on past interactions

The Result? 55% increase in engagement & a 20% turnout bump in targeted campaigns.

Results

Growth, Acquisition & A Lasting Impact

OutreachCircle wasn’t just about software, it was about empowering real-world civic engagement. By designing a frictionless, high-impact engagement platform, we helped campaigns, volunteers, and voters connect in more meaningful ways, ultimately driving democratic participation at scale.

Scaled to 6M+ users

driving nationwide voter engagement

$25K MRR growth

validating our engagement-driven monetization model

Got an exit

while retaining the platform & team